Culture Kings Just Parked a Million-Dollar McLaren in the Store
What happens when you mix streetwear royalty with the world’s fastest sport? You get Race Week at Culture Kings Melbourne — a full-throttle celebration of Formula 1, dripping in street style.
Let’s be real: threading a McLaren F1 showcar through Melbourne’s laneways is no easy task. But Culture Kings did it anyway, kicking off Grand Prix week with a statement only they could make.
The million-dollar showpiece now sits front and center in their Russell Street store, surrounded by digital displays, simulator stations, and race-themed drops. It’s more than a photo opp — it’s a full immersion into race culture, through the lens of streetwear.
Every Day Brings a New Drop, New Heat, and New Experiences
From now through race weekend, fans can:
- Test drive the Australian GP track on custom-built racing simulators
- Check out F1 archival displays curated for the culture
- Join the in-store watch parties on Saturday and Sunday
- See the authentic McLaren F1 Showcar up close
It’s not just an event — it’s Melbourne’s hottest pit stop for motorsport fans.
Race Day Fits? Culture Kings Has You Covered
Culture Kings brought heat with official collections from:
- McLaren x Mitchell & Ness: Bold black tees and sweatshirts featuring the helmets of Lando Norris and Oscar Piastri — Australia’s very own.
- Puma x Ferrari: A masterclass in collab culture. Highlights? The Ferrari red hockey jersey and team jacket — perfect for winter layering with attitude.
- Adidas x Mercedes-Benz: Sleek Tiffany green & black accents on jackets, shirts, and caps. Clean, minimal, fast.
This Isn’t Just Merch. It’s Motorsport Culture, Reloaded.
Whether you’re here for the gear or just want to see a million-dollar racecar up close, Culture Kings made sure this week is for the fans.
They’re not just selling merch. They’re telling a story: motorsport meets fashion, past meets present, and the track meets the street.
Stream, Shop & Share
- Culture Kings Melbourne
- Official McLaren x Mitchell & Ness Drop
- Ferrari x Puma Collection
- Adidas x Mercedes-Benz