Published: March 22, 2025
Author: Mils
Category: Swimwear, Sustainability, Streetwear
There’s a feeling that hits right as summer shows up — skin still warm from the sun, sand stuck to your ankles, music somewhere in the background. Empulse didn’t just chase that vibe — they caught it, flipped it, and stitched it into a swimwear collection that makes you feel like the main character.
Minimal effort, maximum energy. That’s the Empulse summer brief.
This drop? It’s more than swimwear. It’s over 40 made-to-order towels. It’s buttery-soft bikinis built for mix-and-matching. It’s recycled fabrics turned into statements. It’s not just about how it looks — it’s what it stands for.
👉 Shop Men’s Swim Shorts
👉 Mix & Match Bikini Tops + Bottoms
👉 Browse 40+ Towels
Designed to Move. Built to Last.
Empulse didn’t come to play — they came to shift the vibe.
Let’s start with the swim. The men’s range includes 19 bold, breathable swim shorts. Think recycled polyester spun from post-consumer plastic bottles — sun-safe, moisture-wicking, feather-light, and UPF 50+. From the electric nostalgia of Pineapple Paradise to the lowkey classic Empulse Navy, each design tells a different story.
Then there’s the women’s range — customisable bikini tops and bottoms in shades that hit different: lilac, sage, zebra, midnight navy. Want freedom? Each piece is sold separately, so you can mix, match, and make it yours.
These aren’t just poolside pieces. These are made to swim, stretch, sunbathe, and steal scenes.
Conscious Threads, Certified Real
Sustainable isn’t a flex. It’s a standard. And Empulse wears it well.
Every swimwear piece is OEKO-TEX® 100 certified, meaning zero harmful chemicals on your skin. They’re also GRS-certified (Global Recycled Standard) — so yeah, that good-looking fabric? It’s doing good, too.
This collection proves fashion can feel good, look sharp, and still show up for the planet.
Towels with a Vibe (and a Purpose)
Towels catch the moments — sunscreen, salt, sun naps, stories. Empulse’s made-to-order towel range brings over 40 unique designs to the table — or, more accurately, the poolside. From the chill minimalism of Cabana Moods to the loud pop of Sunset Palms, these pieces aren’t an afterthought. They’re part of the outfit.
Production? Lightning fast. Over 90% of orders are made within 2 business days. Shipping is on par with industry norms — give or take a cheeky postal delay or a gust of bad weather.
Small price to pay to look good and do good.
Printed poly-cotton on the front. Plush terry cotton on the back. Cloud-soft. Bold visuals. And yes, it doubles as a sarong or headwrap — just add vibes.
Fit for the Street (Not Just the Sand)
Empulse didn’t stop at the waterline. These pieces transition hard — from surf to city.
For Him:
Take the Turtle Trail shorts, pair them with a crisp white button-up and neutral slides. Throw on a woven hat, sunnies, maybe a canvas tote. From $79, with 50+ UPF protection and eco creds? That’s a steal.
For Her:
Turn the Zebra bikini top into a statement. Add a mesh midi skirt, an oversized linen shirt tied just right, and some metallic sandals. That’s a brunch look with beach energy.
Oh, and pro tip: Your towel? It’s also your beach mat, wrap skirt, or impromptu picnic blanket. Sunset Palms isn’t playing around.
Make It Personal
Empulse gets it — the best style is the one you make your own. That’s why they offer customisation across the range.
Want initials on your swim shorts? A mantra on your towel? Something bold stitched into your bikini?
Start personalising here.
Because real style doesn’t copy. It creates.
Care Game Strong
Sustainability means care. These pieces are built to last — but only if you show them love:
Swimwear:
• Rinse in cold water post-swim
• Use gentle soap
• Dry flat or in the shade
Towels:
• Cold machine wash
• Air dry — skip the heat
• Wash lights and darks separately
Good habits = long life. Easy math.
The Drop That’s Bigger Than Summer
Empulse isn’t chasing seasonal trends. They’re building moments that stick.
This swimwear and towel collection is a mindset. It’s about intention. Confidence. A better way to show up — for yourself, and the world around you.
The beach is just the beginning. The movement starts here.
👇 Dive in.
👙 Shop Men’s Swim Shorts
👙 Mix & Match Bikini Tops + Bottoms
🮺 Browse 40+ Towels
📲 Follow @empulse_shop on TikTok, Instagram & Facebook