Food Fashion – Yummm! Who knew your favorite snack could be the hottest flex of the season?
From sushi rolls to bubble tea, the streets are dripping in food — but not the kind you eat. The foodcore fashion wave is hitting hard, splattering t-shirts, hoodies, and oversized fits from Tokyo to New York. It’s not just playful anymore — it’s a full-blown movement. And honestly? We’re hungry for it.
Streetwear’s Tastiest Drop Yet
Fashion’s flirtation with food isn’t new — think Jeremy Scott’s fast-food McDonald’s collection for Moschino. But 2025 hits different. This time, it’s low-key. Cool. Deliciously wearable. Brands are ditching the obvious and going niche: spicy ramen bowls in pastel outlines, dancing dumplings with shades on, or pixel-art pizzas with ironic text.
@OMIGHTY, known for turning chaotic cravings into cult clothing, recently dropped their “Don’t Touch My Fries” cropped tee. It’s already sold out twice. Valfre released a tongue-in-cheek Free Range Crop Top, featuring a illustration of a brolen girl with egg coming out of it — weird, but cute.
And Japanese label WC Tokyo is making waves with their cartoon parfait prints on oversized street cuts that scream Harajuku chic.
Food has become identity. You’re not just wearing a shirt — you’re declaring your go-to order. “LA-based streetwear house PLEASURES recently partnered with ramen bar Silverlake Slurp for a noodle-themed capsule — they shot the campaign in an actual kitchen during dinner rush. “It’s part nostalgia, part rebellion — and 100% self-expression.”
Not Just For Laughs Anymore – Food Fashion gets real!
What started as meme-core has evolved into legit art. Designers are working with food illustrators, graffiti artists, and even culinary influencers. LA-based streetwear house PLEASURES recently partnered with ramen bar Silverlake Slurp for a noodle-themed capsule — the campaign was shot in an actual kitchen during dinner rush.
On Instagram, hashtags like #FoodFashion and #WearYourCravings have exploded, with creators posting daily ‘fit checks featuring everything from sushi socks to pasta bucket hats. It’s bold, it’s ironic, and it’s not trying too hard — which is exactly why it works.
Empulse Enters the Chat — and It’s Fire
And just when you thought the trend peaked, Empulse decided to torch the rulebook.
Their latest drop? A series of minimalist, luxe-feel food tees that lean into aesthetic cravings. Think: embroidered avocados on heavyweight cotton, graphic street-style “Banh Mi Club” prints, and monochrome typography that nods to underground burger joints. No cartoon kitsch here — just clean, wearable heat.
What makes it hit? The balance. Each piece serves a visual snack without going full novelty — you could rock these at brunch or the club. Empulse feature trendy boxy, oversized cuts, with new collections dropping in weekly.
Empulse’s Nature’s Candy Collection is priced from $49, for a limited time, they’re running it at $39. Yup — that’s streetwear with taste, without breaking the bank.
🛒 Grab yours before they sell out faster than your fav ramen spot on a Sunday: empulseshop.com