Lewis Hamilton Reunites With Hajime Sorayama for Futurist Fashion Drop
Formula 1 legend Lewis Hamilton is back with another bold collaboration under his fashion label +44, reuniting with legendary Japanese artist Hajime Sorayama for their second collection together. The limited-edition drop, titled “INFINITY,” taps into futuristic aesthetics, car culture, and chrome-stamped visuals that speak directly to Hamilton’s dual passions: racing and fashion.
This marks the first time the +44 brand will debut a new line in Shanghai, launching through an exclusive pop-up at Juice from March 19 to 23.
From the Track to the Streets: Fashion in Full Acceleration
The capsule includes:
- Graphic hoodies
- Bomber jackets
- Chrome-detailed tees
- Tracksuits
- Circus towels
- Skate decks and car-inspired accessories
A Shared Vision
Hamilton explains:
“He and I share a love of fashion and car culture, which inspired this collection. I think you can really see that in the chrome graphics and in the car accessories we created.”
For Sorayama, known globally for his sensual robotic figures and futuristic aesthetics, the excitement lies in the fine details:
“Pay close attention to how I’ve portrayed humans and animals in soft metals. It’s where the art truly speaks.”
Shanghai Pop-Up: March 19–23
The INFINITY launch is set to go live at Juice in Shanghai, a city that continues to grow as a hub for high fashion and creative collaboration. For Hamilton and the +44 crew, it’s not just about clothes — it’s about community, energy, and storytelling.